Let your subscribers know up front that you plan to contact them often. The idea here is to get your opt-in list used to the idea of receiving messages from you. Also, when the time comes to refer a product or service to your subscribers, do so with confidence.

Present your offers with authority, and make it clear that your subscribers will benefit from following your recommendation. Again, the idea is to get your opt-in list used to the idea of receiving your recommendations in good faith.

However, nothing will destroy your credibility more quickly than recommending a program that turns out to be garbage.

Most of us have a few favorite subscriptions. You know, the emails you look forward to getting and are happy to read as soon as you find them. I'm more likely to buy from these lists, because I feel like I've gotten to know and can trust the publishers.

Do you think that they occasionally make money from me purchasing their offers? Of course they do. But what's wrong with that? They have proven themselves to be a valuable resource by providing solid information. Maybe they have helped me make money or save time.

Whatever the case, a relationship has been built, and I have been conditioned to expect emails from these people. More importantly, I have been conditioned to trust the recommendations of these opt-in list owners, which makes me more likely to buy from them.

Once you have your opt-in list conditioned to expect your emails, stay on track. Some type of regular mailing schedule is important.

For instance, if you're loading subscribers into an autoresponder series, be sure to set the follow-up messages at regular intervals. Or, if your opt-in list is based on the premise of a weekly update, make every effort to send out on the same day each week.

Additional communications are fine, as long each message contains something of value. But the most important thing is not to fall behind on your mailings, thus allowing your subscribers to lose the connection you have worked so hard to build with them.