Super affiliates understand that people are not inclined to buy anything at their first contact with the product, that they will need to be contacted on so many occasions before they can make the precious purchase. Super affiliates use this as an edge over their competitors.
When they drive traffic to their sites, they entice them to join their opt-in list by offering them something "nice" in return. After joining the list, the people can then be advertised to as long as the super affiliates want and so long the subscribers are not complaining.
So, it is very important for you to know that if you want to make it big in the affiliate game, you must have your own opt-in list. Stop spending money to send traffic away, instead bring them to your site and make them join your list by any means, it is very IMPORTANT.
Super affiliates do get to know the product they promote inside out. That is another advantage they exploit over their competitors. They buy the product they want to promote and they digest all the contents of the product so that they will be able to tell their prospects what is in it for them.
How many times have you signed up to promote a product you don't even know about? Do you think if a sales person turns up at your door to tell you of a product, he cannot even tell its usefulness to you, will you buy from such a person? No! That is why some people will not buy whatever you promote, because they don't really know what it will do for them and what it has done for you the promoter.